7 Reasons you need to do a Shopping Mall Display

Have you been thinking about your marketing strategy for the year? Is booking a shopping mall display, with Milkshake Promotions, on that plan? Shopping centre displays are a well-known marketing tactic for a range of businesses including car dealerships, service providers and retail brands, and have tremendous potential to generate a high number of quality leads. At Milkshake Promotions, a Perth based specialist lead generation business, we present you with the top seven reasons a shopping mall display should be part of your marketing plan for this year (and beyond!).

There is no denying that the automotive industry is evolving. Buyers are becoming savvier and taking on average 90 days to make a decision to buy a new car. With this is mind, we understand the importance of getting your vehicles into the eyes and minds of your target audience and have put together 7 reasons why you should consider a shopping center vehicle display using face-to-face lead generators in your marketing strategy.

1. Get in front of your PMA 
As dealerships place more marketing spend into online tactics, it has become harder to standout against your competitors. Your local shopping centre is a great place to showcase your dealership and range of vehicles as it instantly gets you in front of the local residents within your PMA – plus, your dealership is just down the road! 

2. Bums on seats sell cars.
The old cliche is true….. Whether your customer is spending $17,000 on a small hatch or $130k on a new tow-machine it’s a massive investment to them. All the online video reviews and spreadsheets in the world can’t do what that ‘New Car Smell’ can do!! A shopping centre vehicle display gives them another place to check out your range of cars before they have even considered visiting your dealership.

3. The power of brand recall.
The average Aussie visits their local shopping centre 2 to 4 times a week. They may visit a car dealership just twice a decade…The more you place your brand and range of vehicles in front of your target audience, and give them the opportunity to experience it, the more likely they are to come and see you when the time comes for them to make a purchase.
 
4. A cost effective (and trackable!) marketing tactic
The cost to display your vehicle at a shopping centre will vary depending on your location as well as the placement of your vehicle/s within the centre. However, compare the reporting of a Milkshake Promotions display and the number of leads you receive with more traditional forms of marketing (print, TV, radio, direct mail). With a display, you know how many leads you receive and where they have originated, with other forms of advertising you quite often aren’t able to quantify their effectiveness, or their R.O.I. Shopping centres are often looking for ways to be creative in their malls and are usually happy to work with you to make your display appealing. Plus, with our team generating your leads – you are guaranteed enquiry, while your salesmen can stay back at the dealership doing what they do best – selling cars.  

5. Grow your database
You will grow your database with your vehicle/s on a staffed display at a shopping centre. It is a great way to connect with your potential buyers and build a prospect database to passively re-market your dealership and model information to them to build trust, brand awareness and ultimately get them into your dealership. It’s a great opportunity to fill your funnel!

6. Authentic Engagement 
FACT: 100% of the prospects Milkshake Promotions have engaged with in the last 12 months on shopping centre displays have been real living humans! (Can you believe not a single instagram bot has come up to our displays yet haha) Displaying your vehicle/s in a shopping centre within your PMA gives your brand an offline presence to create an authentic face-to-face connection with your next customer.

7. Passive approach
Let people explore your vehicle without feeling the pressure of being sold to.  When a person looks through a car at a shopping centre display, they do so with ease and enjoyment. We aren’t saying sales staff are pushy, but we are working to break down the perception that you will be sold to if you look at a car. We want to give people time to touch and feel the vehicle so they are more likely to make their way to your dealership when it comes time to make a purchasing decision.

Summing up…
So, if you’re thinking of new tactics to reach and connect with your target audience, we recommend you consider trying a shopping centre vehicle display. It could be the key to increasing your leads and sales, and works to increase the likelihood of having a local resident stay inside your PMA to purchase their next vehicle.
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Contact Bevan from Milkshake Promotions today to discuss how we can help you plan your shopping centre displays, and make them into a lead generation monster for your sales team
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