Pop-up displays, also known as pop-up shops or centre activations, are temporary retail spaces that have become increasingly popular in shopping centres in recent years. They have proven to be an effective tool for marketers to create buzz and excitement around a new product, service or brand. When it comes to certain types of products like cars, lifestyle goods, and service based businesses like home solar, pop-up displays in shopping centres can have high impact marketing and sales results. The temporary nature of pop-ups create urgency in the consumer, without blowing the marketing budget
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March 2024
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