3 Reasons Why You Should Book a Dealership Display

Ever since vehicles have been displayed in shopping malls, dealerships and manufacturers have focused on showcasing their new vehicles – either for the release of a new model, and upgrade/facelift of a previous model, or simply just to generate more enquiry to the dealership.
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BUT we have something different for you to consider. With the current climate causing stock issues for most manufacturers, we have found that a “no car display” or what we like to refer to as a “Dealership Display” is becoming the new trend for casual mall leasing opportunities.

​So what is a Dealership Display?
It is exactly that…an opportunity for us to promote your entire dealership and not just one department. It takes away the focus from one particular model of new car and shines the light on the dealership itself and the multiple departments that can offer products and services to potential customers. It is a chance for you to have all your departments featured in the eyes of your potential customers.

Through a number of dealerships we have worked with whom have booked a dealership display, we have been astounded by the positive response we have received from passers-by at shopping centres. It has also given us an opportunity to do some market research and understand some of the objections and blockers potential customers have when it comes to car dealerships, and therefore have listed our top 3 reasons why you need to consider booking a dealership display.
 

1. Many people aren’t aware that they can have their car serviced at a dealership that isn’t that same brand. We have had many people on numerous occasions believe that you can only service a Toyota at a Toyota dealership or a Mazda at a Mazda dealership. Fortunately, we have been able to clarify this and in turn book many people in for service at the dealership we were representing.
2. People are not aware that they can sell their car direct to a dealership without having to buy one. We have a banner that you can hire from us that says “Can we buy your car” and the amount of enquiry we receive is incredible
3. Some people didn’t realise that you can buy a non-branded car from a dealership, even though they know you have a Used Car department. So if someone was looking for a Honda they believed they could only get one from a Honda yard.

These conversations we have on a weekly basis with people at various shopping centres across WA give us a great opportunity to to educate and assist people when it comes to overcoming these objectives.

A Dealership Display is a great opportunity to show you are willing to listen and allow people who are unsure about what they can and can’t do at dealerships to have their questions answered and present your dealership as a solution providers.

For more information on Dealership Displays contact Bevan from Milkshake Promotions today and we can help create a customised Dealership Display for your dealership.