3 Benefits of pop-up displays

Pop-up Displays are becoming more attractive to businesses, centre owners and shoppers. As long-term retail declines, centres are looking for short-term, fun, interesting offers and customer experiences to boost activity and foot traffic. Shoppers enjoy the interactiveness, and the unexpected, short-term nature of the pop-ups means shoppers engage with the experience, much more so if it is a product or service that would not usually be located in their local shopping space.

Here are a few additional benefits of a pop-up shopping centre display.

Unexpected:
A pop-up display in a shopping mall allows businesses to capture the shoppers’ attention in a space where they do not expect to see a that product or service. Having the opportunity to see the product up close, see the colour or size for themselves or ask questions about the service without the pressure of a salesperson gives the shopper an initial positive, relaxed experience. Pop-ups can create brand awareness, loyalty and goodwill for a business at relatively low cost. Many of these shoppers may not be in the market at that moment to be purchasing that product or service, particularly on big ticket items like a new car, solar panels or kitchen modifications, but having the opportunity to get in the driver’s seat (literally!) without the implications of contacting the business, may just bring their purchase time frame closer than they originally thought. Creating a positive, low-pressure environment in a mutual place encourages the shopper to keep the displaying business top of mind when the purchase time comes. 

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​Bringing engagement back to face-to-face:
Pop-ups are everywhere right now, promoting products, services and experiences from vehicles to gym memberships, energy drinks to children’s toys, solar providers to paint ball – both promoters and customers love them! In a world that is increasingly more digital, where businesses are advertising more and more online and shunning the more traditional marketing strategies involving newspaper ads and radio commercials, why not put your offering in the real world – where the target audience can interact with the product and re-visit the importance of face-to-face engagement with customers!

Authenticity:
Authentic engagements with customers offline allows the business or brand to share their story. Shoppers can learn about the brand and the story behind the products or service— and this authenticity can build brand loyalty. The rise of scams and dodgy dealings in the digital space has created a level of mistrust in the general consumer. By putting your business in a shoppers safe space (e.g their local shopping centre) you are able to show them that your are an actual company, with genuine staff and products or services, and build a level of trust.

Pop-up displays also allow businesses to engage customers with product demonstrations and answer questions on the spot. So many different industries can benefit from this face-to-face interaction, and customers learn more about product or service, and get immediate answers to any pain points they may have.

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Summing up…
So, if you’re thinking of new tactics to reach and reconnect with your target audience, we recommend you call Milkshake Promotions today to discuss a pop-up display. It could be the key to start refilling your funnel with leads, and works to increase the likelihood of having a local resident have your brand top of mind with a positive experience when planning their next purchase.
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Contact Bevan from Milkshake Promotions today with any questions about pop-up shopping centre displays, or if you would like us to put you in contact with the Casual Mall Leasing Managers at your local shopping centre.
 
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